We will be introducing a new naming service to the ZeroNet community (zeronet.io) using the ZERO asset and Counterparty's new "subassets" feature which enables asset names like ZERO.SULL. Currently, ZeroNet supports Namecoin for custom .bit domains that resolve to ZeroNet decentralized sites/pages/apps. The same functionality will be available with ZERO names.
ZeroNet uses Bitcoin and Bittorrent technology as the backbone of a p2p decentralized network of websites and apps. Learn more at zeronet.io.
Unlike .bit Namecoin domains, COVAL ZERO names have the added benefit of being tokens on the Bitcoin Blockchain. This means that when you have a COVAL ZERO name, you also have your own supply of ZERO.YOURNAME tokens which you can use in any creative way that you want.